💡 How this newsletter breaks all the rules (and still wins big)
📝 Breaking down one of our favorite newsletters
This week, we’re spotlighting a unique newsletter that you can learn a thing or two from…
By breaking the rules of how things are “normally” done.
Tangle, written by Isaac Saul, is an independent, non-partisan, subscriber-supported politics newsletter.
Here are 3 key elements that make it stand out 👇
1. Balanced Political Coverage
Tangle does something rare in today's media landscape: It covers arguments from both sides of the political spectrum.
Isaac weaves together opinions and news from publications across the political divide, giving readers:
Views from the left
Views from the right
His own balanced perspective
In a media landscape dominated by partisan echo chambers, this balanced approach helps Tangle stand out and build trust with readers.
2. Commitment to Long-Form Content
While most daily news newsletters aim for a quick 5-minute read…
Tangle takes a different approach.
Each edition is a substantial 15-minute deep dive featuring:
Multiple angles on key issues
A quick hits section
Comprehensive analysis
Links to external publications (but only when relevant)
When everyone else is racing to be shorter and faster, Tangle proves that deeply engaging content still wins loyal readers.
Tangle stands out by doing things differently, which is something worth considering this week:
How can you do things differently to make your newsletter positively stand out?
3. Masterful Sponsorship Integration
Here's where Tangle really shines for advertisers:
Their sponsored content placement is strategic and effective.
You'll find it:
Near the top of the newsletter
Just below the title and daily topic
Text-based (no images)
Around 250+ words of content
What makes it special?
The sponsored content feels native to the newsletter.
It's long-form, highly engaging, and reads like it was collaboratively written between Tangle and the advertiser.
Why This Matters
Tangle shows how newsletters can:
Maintain editorial integrity while covering divisive topics
Keep readers engaged with longer content
Integrate sponsorships that enhance rather than interrupt
Looking to create engaging sponsored content that resonates with your audience?
At Wellput, we connect quality newsletters with brands that value native integration.
Our network of pre-vetted publishers and brands makes it simple to find partnerships that work.
No obligations, no complexity—just better sponsorships.
Ready to create sponsorships that feel native to your content?
👉 Try Wellput, here – it's free to get started, and there's zero commitment required.
