Charge more for your sponsorships (without losing deals)
Want to know how top newsletter publishers charge 2-3x more than their competition for sponsorships?
It’s not through fancy sales tactics or inflated metrics – but by actually delivering more value.
In today’s newsletter, I'll show you three proven ways to do this right now.
The secret isn't working harder – it's packaging smarter. Here's how to make your sponsorships worth more (and charge accordingly):
First up: Bundle in organic social posts.
Your sponsors want more than just email impressions. They want to reach your audience wherever they are.
By including social media posts as part of your sponsorship package, you're giving them multiple touchpoints with your audience.
Want to make this process easy? Create a simple 'sponsor spotlight' Instagram story template.
One slide for problem, one for solution, one for offer. It takes minutes to make, it's easy to replicate, and sponsors love the structured storytelling format.
Next: Dedicated promotional emails.
If you believe the brand will resonate with your audience, instead of just offering an in-newsletter placement, give sponsors the option to reach your audience through a dedicated email.
This exclusive attention is incredibly valuable to sponsors – and you can charge a premium for it.
Keep it short; ideally under 250 words, lead with your personal 'why' for working with the sponsor, and end with a clear one-sentence endorsement. Long-form sales copy actually performs worse here – authenticity and brevity win every time.
Just make sure to space these out so you don't overwhelm your list.
Finally: Guarantee their results.
Offer a guaranteed number of clicks. If a placement doesn't hit the promised clicks, you'll keep promoting until it does. This eliminates the biggest sponsor fear: paying for underperforming ads. You can charge more because you're taking on the risk.
If you want to go the extra mile, give sponsors access to a live dashboard of their clicks. They'll stop asking for updates, start trusting you more, and you'll stand out from every other newsletter they work with.
But there's a catch to all of this...
While these enhanced sponsorship packages can dramatically increase your revenue per sponsor, they also make it crucial to maintain a steady flow of quality sponsors. Empty inventory slots become even more costly when you're promising premium placements and guarantees.
That's where Wellput comes in.
We help you keep your premium inventory filled with quality sponsors, so you can focus on delivering these enhanced packages without worrying about where your next sponsor is coming from.
Want to stop leaving sponsorship revenue on the table?
And keep reading Newsletter Sponsorship Insider each week for more strategies on turning your newsletter into a thriving business.
We're not just here to help you publish – we're here to help you profit 💰
