One thing NOT to do in your newsletter 🙅

A maybe controversial take...

Today, we’re talking about a trend that's supposed to boost your revenue but might actually be sabotaging your success:

Linking advertiser logos at the top of your newsletter.

It seems like a no-brainer, right? Make that shiny logo clickable, and watch the CPC money roll in.

But here's the catch: your readers have zero context about where that click will take them.

Take a look at the below example 👇

Without any supporting ad copy or assets, you’re setting your advertiser’s landing page up for failure. Sure, the advertiser gets a click, but is it really worth anything?

This only leads to:

• Confused readers 🤔

• High bounce rates 💨

• Low-quality traffic for advertisers 📉

Our recommendation? Only add links to the high-quality, contextual ad placements.

You’ll build trust with your audience, deliver value to your advertisers, and actually earn more in the long run.

At Wellput, our dynamic CPC pricing model rewards quality over quantity.

Better ad placements = higher CPC rates for you. It's a win-win-win for readers, advertisers, and publishers.

It's free to join, there's no obligation to participate, and our service complements any existing direct sales efforts. 

We’ll help you optimize your sponsorship strategy while you focus on creating great content 🤝

Interested in trying it out? Try Wellput totally risk-free.

And keep tuning in to Newsletter Sponsorship Insider for tips on maximizing your newsletter’s revenue!