The metrics newsletter sponsors really care about 📊
Are you focusing on the right metrics for your sponsors?
Here’s a question we get all the time:
Which newsletter metrics should you actually be sharing with potential sponsors?
It’s a good question, because it’s probably not the metrics that you immediately think of.
Often, publishers will send sponsors the basics: total subscribers, average open rate, and overall click-through rate.
But here's the thing, these metrics can be misleading or downright inaccurate.
They don't paint the full picture of your newsletter's performance or potential value to advertisers.
So, what should you lead with? Here's our Wellput-approved guide 👇
Subscriber growth: Don't just share your total subscribers - show them your momentum. Include the number of new subscribers over the last 30, 60, or 90 days. This demonstrates the trajectory your newsletter is on, and will encourage potential sponsors to lock-in a spot sooner rather than later.
Unique clicks on sponsored content: Provide a range or average of expected unique clicks. If you really want to impress, break it down by advertiser category. This gives potential sponsors a clearer picture of what they can expect.
Case studies and retention rate: Share success stories from previous sponsors. If you don’t already have testimonials, ask for them! Show potential sponsors how long your advertisers typically stick around. Nothing sells like social proof.
These metrics go such a long way because, ultimately, transparency and accuracy are the keys to building lasting relationships with sponsors.
In fact, those principles are the basis for the dynamic CPC pricing model that we use at Wellput.
If you’re looking to learn more about how to secure better sponsorships for your newsletter, try Wellput risk-free.
It's free to join, there's no obligation, and we plug right in with your existing sponsorship efforts.
Ready to optimize your sponsorship game?
Try Wellput today, and keep tuning in to the Newsletter Sponsorship Insider for more tips on maximizing your newsletter revenue 💪
